FrigginYeah, an Innovative eCommerce Price Monitoring Platform for Brands, Officially Launches
November 06, 2018
FrigginYeah’s PricingIQ eCommerce price monitoring platform officially went live this week. PricingIQ is a
managed price monitoring platform that provides brands and manufacturers with a price monitoring software
that helps in achieving top-line growth, reduced costs, and aggressive monitoring for MAP (Minimum
Advertised Price) related channel conflict.
FrigginYeah is maintaining brand integrity by equipping brands and manufacturers with more accurate and
easily consumed data needed to make better informed decisions, run their business more seamlessly and
profitably, and scalability to monitor marketplaces and retailers previously out of their reach. PricingIQ features
MAP Monitoring, Product Review Monitoring, Competitor Tracking, and Buy Box intelligence, providing a
complete solution and strategic approach to all pricing related challenges.
“We took what is a daily manual task for brands...
Around the world in 200 economies
November 07, 2018
Lorenzo Riccardi is traveling to every economy of the world in a Grand Tour covering 200 countries and territories. Along his journey he is collecting data and business trends on a dedicated website under the patronage of investment agencies and governmental organizations.Lorenzo is based in China, the leader of the emerging markets and decided to follow the new path of Chinese investments from the Great Wall to the entire world. A business journey along the Belt Road Initiative and the globe to perceive the new trends of Washington and Beijing influencing the economical world.The travel project focuses on the concept of G200, an association dedicated to an ideal comprehensive group that includes all the countries and economies. Globalization has developed interactions between countries in terms of trade, finance, investments, diplomacy and culture; G200 is a project to promote the future change from G20 to global economy with investments to every developed, emerging and...
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3 Ways Any Entrepreneur Can Sell A New Idea To Their Audience
November 08, 2018
Helping people think outside of the societal box is one of the greatest advantages of entrepreneurs. But selling new ideas, beliefs, and stories that go against our social programming can be challenging. In this month’s issue of EmpiHER®, The International Society of Impression Managers () shares 3 hot tips to get anyone on board to your new idea, offer, or outlook. Find the social story at play. Our audiences and industries all have social stories that influence us for good and sometimes for not so good. When we understand what the story says, we can then speak to or against the social programming.Connect with the subconscious triggers. As human beings, we live our lives over 90% of the time with our subconscious mind driving us. This means our fears, anxieties, doubts, and hesitations are what is running your audience. Speak to these unspoken and show them how your new idea speaks to their unspoken.Talk to the...
A Puppy Toy Unlike Any Other
November 07, 2018
Puppy season is almost upon us, which means destructive puppy monsters a plenty! Just as important as food, a new pup requires mental and physical stimulation. Without it, you might be thinking you’ve made the wrong choice and be heading to the pound, dropping poochy off with the thousands of other pups that end up there every festive season.Minimizing boredom reduces the risk of destructive behaviours, and HoundGames has released the ultimate boredom buster for pups, the Doggy Play Mat. “We set out to create the ultimate puppy toy, making a list of everything a pup would need in a toy to get maximum interaction,” says Geoff Boileau, creator of HoundGames. “One of our ideas was to design the play mat in the color spectrum of a dog’s eye sight, to seem more vibrant. Research shows that dogs see in a spectrum of blue and a somewhat mustardy color, which is the reason dog agility courses are primarily made in blue and yellow.”The...
What “Being Busy” Really Means To A Brand’s Bottom Line
November 13, 2018
The idea of being busy is something more than just a badge of honor, it is also a form of currency. Because if you don’t have millions in the bank, talking about your hustle, work schedule and all of that is a new form of status. The idea of being busy is nothing new, but it has become the most common answer to “How are you?” “Busy.” Truly “busy” or not, the trend of “I’m busy,” says a lot about where we are at as a society. Busy means leave me alone, don’t bother, I’m too important, and I surely don’t care enough to share what I am doing and dealing with you. In this month’s issue of EmpiHER®, Neuro Human Branding® Academy () deep dives into the psychology behind when an demographic is “too busy” and how a brand can transform this mindset to the brand’s advantage. Neuro Human Branding® Academy founder, Ali Craig says,...
Why Cultural Shifts Impact Your Bottom Line More Than Ever Before
November 06, 2018
How we brand and market our businesses has always been an evolutionary process. But what was once every 6-8 years is now every 4-6 MONTHS! Blame it on social media and our global connection, brands must take notice of the societal shifts that are occurring if they want to stay relevant and influential within their industries and marketplaces. On Nov 6th at 3pm est, The International Society of Impression Managers () along with Social Proof Magazine ( ) presents Societal Shifts an LIVE digital event teaching you the top 5 societal shifts that are arising in 2018 Quarter 4 and what that means for business, brands, and bottom lines in 2019 Quarter 1. Host Ali Craig says, " Gone are the days of "Mad Men" era marketing. Brands need tp stop and realize that our markets are moved by the emotions of our audiences more than anything else. And it is only then that effective marketing and brand loyalty can occur." All the details, exclusive...
Why Creating Audience Experiences Is The Way To Win Big For The 2018 Holiday Season
November 10, 2018
Have you ever experienced that moment where you thought you were receiving one thing, but in the end, you felt like the queen of the world? That every detail and kindness was extended to you. Hours felt like minutes. You loved the people, the conversations, and the interactions at hand. It is these moments that we live for. And it is these moments as brands that we need to create through everything we do, even our marketing efforts. In this month’s issue of EmpiHER®, Entreventure™ shares 5 insider tips on how any brand - big or small- can offer their audience more than just an offer, but a truly magical experience having them buy more and be brand loyal. Founder of Entreventure™ Ali Craig says, “Now modern marketing has changed the landscape on many levels on how people interact. Real world has made way for virtual, and instant has replaced exceptional. Or at least that...
Why Building A Successful Brand Is Like Raising Kids
November 08, 2018
As entrepreneurs, our brands are our babies and just like with our kiddos it is difficult to just let them be. We just want to clean their faces, tie their shoes, and triple check to make sure that they have everything they may need. This parental instinct also extends to our brands. And just like with the kids, sometimes our tweaking is good and sometimes it cripples the brand in the end. From the terrible 2’s with your brand to understanding who your brand’s friends are, Master Luxury and Neuro Human Brander, Ali Craig shares the top 5 ways brands need to be nurtured for proper growth - just like those kiddos in this month’s issue of EmpiHER®.Craig says, “ For entrepreneurs your brand is a growing, evolving, and in turn ever-changing entity. The way you speak about, interact, and grow your brand in the start-up phase is completely different than when you are 2, 4, and beyond years in. Yet, most entrepreneurs keep...
Why Self Sabotage Stops An Entrepreneurs Success More Than Their Competition
November 09, 2018
We hate to admit it, but it is true. Entrepreneurs stop their own success more than anyone else. From the mind games to the self-doubt, true success for an entrepreneur begins when they master their mind. In this month’s issue of EmpiHER®, SoulFire® () shares 5 practical ways for entrepreneurs or anybody for that matter can use to stop the cascade of mental self-doubt and master their mind by using their biology to their advantage. Schedule Your Success: Schedule the tasks (day and time) that need to get done to achieve your goal.Daydream: Everyday schedule 10 minutes to daydream about how your life will be once you are living and working once your goal is accomplished.Move Your Body: Yep, every time you are feeling the fear, overwhelm, doubt - move your body.Write It All Out: Everyday take time to write out your fears, mark it out, and write your success over your fears- literally.New...
Why Average Business Building Advice Won’t Build Your Bank Account
November 08, 2018
With 2018 wrapping down faster than most of us would like to admit, we look to 2019 for what the future holds. For most of us, we never accomplish everything we set out to. We may achieve a lot, but there is so much more to do. For us, the blaise, same old same old, standard advice simply won’t cut. Write your goals down. Set aside time to schedule your week. Write out your project lists - yep, been there done that. What’s next? Without radical change from the executions of 2018, we are doomed to repeat ourselves. Repeat our inconsistent cash flow, repeat our poor hiring practices, repeat our same client base attraction, repeat our same marketing efforts. This month’s issue of EmpiHER® is dedicated to helping you plan and produce more in 2019. Not just offer solid advice, but to offer the PhD version of empire planning and bottom line production. Because upleveling our businesses and brands is more than just a mindset shift. It...